London has plenty of hotels but if you are looking for somewhere special to spend a few days we recommend these very cool and charming boutique hotels.
Brown’s Hotel – traditional and elegant

Situated in one of the most desirable addresses in Mayfair. Brown’s Hotel is the epitome of understated elegance. It has mosaic floors, and antique furnishings and historic Victorian wooden paneling, gilt mirrors and stained glass. Its ageless good looks, combined with the jazzy glamour of the Donovan Bar and a moving, shaking guest list, have made it one of London’s must-stays.
Brown’s Hotel has 117 rooms including 29 suites. For an irresistibly glamorous experience stay in the Kipling Suite – where Rudyard honeymooned with his wife more than 100 years ago, and penned much of his work.
Brown’s Hotel Albemarle Street, W1S 4BP, London, W1S 4BP
Charlotte Street Hotel – arty and bohemian
This luxurious arty 52 room Charlotte Street Hotel is situated just north of busy Oxford Street in cool arty bohemian Bloomsbury.
Thanks to its private cinema in the basement the hotel is popular with the film crowd with many Hollywood actors choose it as their London hotel.
Its elegant Oscar bar is popular with Bloomsbury’s media crowd for after-work cocktails and sharing plates.
Charlotte Street Hotel: 15–17 Charlotte Street, Bloomsbury, London, W1T 1RJ
Covent Garden Hotel - popular with the fashionista
This charming low key 58 room hotel, is located, as the name suggests, just round the corner from Covent Garden.
The decor of the charming bedrooms is all traditional tapestry and paisley fabrics. And its all round understated cool is popular with the fashion crowd – The Loft Suite is where Armani’s fashion entourage often stay.
Covent Garden Hotel 10 Monmouth Street, London, WC2
Shoreditch Rooms – urban cool and hip members club
Staying here will allow you access to one of the coolest private members clubs in town – Shoreditch House. Part of the Soho House chain, this is the place where the likes of Madonna and Kate moss choose to hold their parties.
There are only 26 rooms, and it is perfectly situated to check out the sights of arty Shoreditch and Hoxton or visit Brick Lane market.
There is a Cowshed spa and also a heated swimming pool and restaurant on the roof that has spectacular views over the city.
Shoreditch Rooms 1 Ebor Street Shoreditch, London, E1 6AW

